INTRODUCTION
Dr (Eng) John K. Mosonik, CBS currently the CAS, Ministry of Petroleum and Mining is going to be running for the Bomet Gubernatorial seat come the next GE in 2022. IMagine-nation Agency has been tasked with developing a brand identity to tackle the campaigns from now till next year
PROBLEM
Create and develop a Brand image that is well in line with party of choice and also with people on ground, as from a few internet surveys the name is not as popular, but with the recent rallies and functions the CAS has attended, we can grow his name to more popularity online and offline in Bomet County
SOLUTION
IMagine-nation Agency, an integrated communications 360 digital and branding agency, driven by the singular goal to make our clients brands succeed has been tasked with coming up with the tone or messaging (which needs to portray the CAS traits such as being educative, intellectual, development driven), visibility (which will show previous work capacity both personal and public, the manifesto, the promises of what will be done at the end of 5 years) and online presence (which in this day and age, your online presence is more valuable than your physical reach).
SCOPE OF WORK
Some of the services going to be providing and not limited to are
1. Branding - Logo, brand identity, stationery, posters, t-shirts, caps, car sticker wraps, flags, etc
2. Advertisement – Branded Vehicles, Billboards, Light Poles around high traffic areas
3. Media Buying – Get spots in local radio and TV stations together with local papers
4. Video & Audio Production – Motion and animation videos for social media and main media
5. Digital – Social media identity, content creation, community management, influencers,
6. Twitter- Aggressive and Battalion driven, hashtags, main media for current news, campaigns
7. Facebook – Community management and groups, LIVEs & stories, events, visibility & reach
8. Instagram – Share previous and current works in different capacities, IG story polls, LIVEs, Snippets of campaign trails
